Top Story


Home >> Media - TV >> Article

Genre check: Mumbai terror attacks throw record ratings for English news channels

Font Size   16
Genre check: Mumbai terror attacks throw record ratings for English news channels

Not that any channel would like to go to town with its performance of the coverage of last week’s Mumbai terror attacks, given the sensitivity of the issue, but data shows that news channels have registered an unprecedented viewership score last week. The English news genre is no different. TAM Media Research numbers put the Mumbai terror attacks coverage as the single most viewed telecast of the year. Given the scale of the tragedy, however, the ratings don’t really come as a surprise.

For the target C&S 15+ in the one million plus markets, NDTV 24x7 was the most viewed channel in the Mumbai terror attacks week, followed by Times Now. CNN-IBN was the third watched. Headlines Today and NewsX have a similar share in week 48. The trends are slightly different in the C&S Male 25+ audience for the one million plus markets. Though very marginally, Times Now leads in this TG in the week 48. The gap between Headlines Today and NewsX increases in this target, in the favour of Headlines Today.

The English news genre has seen a very intense battle between NDTV 24x7 and Times Now in 2008. Different weeks have shown different leaders, but Times Now has seen a slightly larger share of leadership weeks than NDTV 24x7 this year. In events such as the Anti-Trust Vote coverage, Times Now had scored much higher than any other channel, and kept its share high in the following weeks.

Times Now has been a strong channel for the male target audience, especially in the second half of 2008. The channel has been the most viewed for a consistent and significant period of time.

With the exception of a few weeks, where CNN-IBN picked up in its viewership, the channel has largely maintained the No. 3 slot in the genre.

Newcomer NewsX and Headlines Today have been competing very closely with each other ever since the launch of NewsX.

In a conversation with exchange4media, Harish Shriyan, Joint MD, OMD India, said that the numbers of news channels were in any case very small for the absolute channel shares to make any significant difference. “The perception of the channel, and the cost per ratings points (CPRPs), were the ultimate deciding factors,” he added.

On various platforms, industry veterans like Lintas Media Group’s CEO and Chairperson Lynn de Souza and Lodestar CEO Shashi Sinha have been quoted on the same point. This, however, has never played a role in dousing the ratings war that news channels prefer to be engaged in.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video