Top Story

e4m_logo.png

Home >> Media - TV >> Article

Genre Check: Hindi GECs see marked increase in latest TAM week; all contribute

13-November-2008
Font Size   16
Share
Genre Check: Hindi GECs see marked increase in latest TAM week; all contribute

Next week’s number from TAM Media Research would be interesting, given the repeat programming mode that all Hindi general entertainment channels are in. With the exception of ‘Bigg Boss’ on Colors, all channels would be airing old episodes. The big question is by how much the viewership would drop. However, the latest numbers from TAM for week 45 have good news for the Hindi GEC genre. All channels have registered an increase in their rating points, boosting the overall GRPs of the genre from 1064 to 1203.

Genre leader Star Plus has increased from 271 GRPs to 316 GRPs in the last week. ‘Kyunki Saas Bhi Kabhi Bahu Thi’, which marked its exit from the channel on November 6, even touched a 5-plus in this week. ‘Bidai’ delivered its usual 7-plus ratings across the week. Colors has increased from 221 GRPs to 250 GRPs, with most of its shows bringing in 1 plus TRPs now. Regular performers ‘Balika Vadhu’, ‘Jai Shri Krishna’ and ‘Bigg Boss’ have delivered for the channel.

Zee TV has increased from 171 GRPs to 207 GRPs. Star One, too, has grown from 81 GRPs to 86 GRPs. NDTV Imagine has grown from 76 GRPs to 81 GRPs; 9X, too, has gone from 54 GRPs to 63 GRPs; Sahara One has gone from 58 GRPs to 59 GRPs; and SAB has gone from 36 GRPs to 39 GRPs.

The week has been good for all channels. Even though the fate of the first week of repeat programming would be known only a few days later, aMap data has already shown some drop across most channels, barring Colors, for the first two days of repeat programmings.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking