The first week’s ratings of the new TAM panel are here. The industry is still grappling with what the overall impact of new panel would be, given the fact that the second phase of the new panel would be active only by week 6 of the year. The new markets like Maharashtra below class one towns, Bihar and Assam would be added only in the second leg of the update.
Hindi GECs have scored better than what the ratings of the last week were, even though the two panel numbers cannot be compared directly. These are the yearend ratings for the channels of week beginning December 28, 2008. The all-day GRPs of the genre have increased from 1,105 GRPs last week to 1,164 GRPs this week.
Star Plus begins the year with a massive high of 305 GRPs, an up from the 295 GRPs in the old panel numbers last week. Colors has begun the year with one of its highest scores of 256 GRPs, last week the channel had 255 GRPs. Zee TV has dropped from the 191 GRPs last week and is at 188 GRPs this week.
Sony Entertainment Television, on the other hand, has grown from the 81 GRPs last week and is at 126 GRPs this week. Star One has dropped from 80 GRPs to 76 GRPs. NDTV Imagine has moved from 65 GRPs to 69 GRPs.
Sahara One is at 49 GRPs from the 45 GRPs that it had last week. SAB has moved from 46 GRPs to 48 GRPs, while 9X is at 42 GRPs.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions