Just when chasing weekly numbers was becoming mundane, the Hindi general entertainment genre has thrown another twist for media watchers. Last week, breaking a nine-year hold on the No. 1 spot, Colors had scored 25 GRPs more than genre leader Star India. This week, the story is the same, albeit a slightly smaller gap between the two channels.
Colors is the No. 1 Hindi GEC according to latest TAM Media Research data with 285 GRPs. Star Plus is at 274 GRPs, while Zee TV is at 232 GRPs. The three channels continue their hold on the top tier of Hindi GECs.
NDTV Imagine has managed to hold on to the No. 4 position with 90 GRPs. Sony this week is at 73 GRPs, while Star One has slipped and is at 54 GRPs. Sahara One is at 49 GRPs, SAB is at 46 GRPs, Real is at 17 GRPs, Star Utsav and 9X are at 25 GRPs and 23 GRPs, respectively.
The Hindi general entertainment genre has finally entered a fluid state, where everything is moving at the same time, unlike the situation a year back, when things were more static. Steps taken right now will define the face of television in the time to come. Most media owners and media observers are aware of this, and this is one reason why all eyes are closely watching nine-month old Colors just as closely as they are observing nine-year old leader Star Plus and the silent player Zee TV that is working on its own strategies to see who can seize the opportunity and up the ante.
Colors overtakes Star Plus this week, finally