Following in the footsteps of Vijay TV, Gemini TV will be the second south Indian channel to go pay from November 1, 2002. Part of the Sun network, this 24 hour Telugu channel is well known for its state of art technology and right programming mix that got the attention of viewers across Andhra Pradesh.
Confirming the development with exchange4media, Sharad Kumar, Director, Gemini said, “The cable operator will pay us Rs 10 per household”. Sun TV authorities don’t foresee any trouble with this move, as several national channels have been accepted after going pay. Hence, paying for a channel in the mother tongue wouldn’t necessarily pose a threat.
The revenue generated from this move will help enhance program quality, and hence it is believed that finally the viewer will be at an advantage.
TAM data [week 6/10/02 to 12/10/02] reveals that close to 21 programs on Gemini TV feature in the top 100 list of programs. This figure beats Sony TV that has 5 of its show on the top 100, along with Sun TV that has 17 and Zee TV 4 programs. Star Plus however emerges victorious with 53 of its shows featuring in the top 100 list.
“Dance Baby Dance” that features on Saturdays at 7.58 PM is the show that has reached its highest position; the 29th spot on the top 100 list. This show gets a TVR of 3.52. The other go-getters on Gemini are Ninne Pilladata, Pavithrabandham, Nagaama, Ammakosam and Jyothi among others.
Enjoying 100 percent penetration in the Telugu market, the channel will continue in the trend of regional channels going pay. It also isn’t affected by the fact that rival ETV is still free- to- air. It is believed that the other channels part of the Sun TV bandwagon will follow suit.