The gap between No. 2 Hindi GEC Sony Entertainment Television and No. 3 player Colors has further widened as per TAM data for Week 38, 2011, bringing Sony within touching distance of Star Plus. Sony has garnered 272 GRPs as against 292 GRPs of Star Plus and 219 GRPs of Colors.
Sony’s current ascent began in early July 2011, when it crossed the 150-GRP mark on the back of some hit prime time shows and then ‘Kaun Banega Crorepati’. Since then, the channel has overtaken both Zee TV and Colors.