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GEC Watch: Sony back in No. 3 spot

19-August-2011
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GEC Watch: Sony back in No. 3 spot

TAM data for Week 33, 2011, shows Star Plus further strengthening its position with its GRP at 304. Sony overtook Zee TV to return to the No. 3 position even as Zee TV’s GRPs remained unchanged at 190.

Colors shed 33 points from 269 GRPs in Week 32 to 236to Week 33. Sony, on the other hand, gained 8 points, registering GRPs of 195 in Week 33.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

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Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

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