Top Story


Home >> Media - TV >> Article

GEC Watch: Buoyed by KBC, Sony overtakes Colors to claim No. 2 spot

Font Size   16
GEC Watch: Buoyed by KBC, Sony overtakes Colors to claim No. 2 spot

Sony Entertainment Television has gained a massive 50 points to go up to the second position among Hindi GECs as per TAM Media Research data for Week 34, 2011. The channel’s GRP for Week 34 stands at 245 as against 195 in the previous week. Sony has scored with ‘KBC Season 5’, which garnered a TVR of 5.24 in HSM metros for its opening episode.

With this, Colors gets pushed to the third spot. The channel also shed 4 points to register a GRP of 232 in Week 34 from 236 in the previous week.

Meanwhile, Star Plus maintained its lead with 297 GRPs in Week 34, up 20 points from the previous week’s 277 GRPs.

Zee TV slid to the fourth position, but gained four points – from 190 GRPs in Week 33 to 194 GRPs in Week 34, 2011. Sab, which has recently launched a few new serials, gained marginally with its GRPs at 128 in Week 34. The channel is placed fifth. Imagine, too, has gained 5 points at 76 GRPs.

However, both Star One and Sahara One, which were neck and neck at 36 GRPs in Week 33, shed points this week. While Star One dropped to 32 GRPs in Week 34, Sahara One was at 31 GRPs.

Also read:

KBC - 5 opens strong at 5.24 TVR in HSM metros

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...