Top Story

e4m_logo.png

Home >> Media - TV >> Article

GEC Watch: Bigg Boss opens with 4.3 TVR

13-October-2011
Font Size   16
Share
GEC Watch: Bigg Boss opens with 4.3 TVR

‘Bigg Boss Season 5’, which debuted on Colors on October 2, 2011, has opened with a TVR of 4.3 as per TAM data. This number is much lower to the opening rating of 6.01 TVR (C&S 4+, Market - Delhi, Mumbai and Kolkata), the highest ever opening for the reality show, for the Season 4. This was despite the first episode clashing with the opening ceremony of the Commonwealth Games in Delhi last year.

To up the entertainment quotient this year, Colors has roped in two Bollywood favourites Salman Khan and Sanjay Dutt as hosts for ‘Bigg Boss Season 5’.

TAM data for Week 41, 2011, shows Colors’ TVR climb up to 255 as against the TVR of 205 in the previous week. The channel is placed second amongst the Hindi GECs.

Maintaining its lead in the genre is Star Plus at 304 TVR, however, the channel has slid two points from its Week 40 TVR of 306.

Sony is placed third with a TVR of 248, a marginal dip from 249 TVR in Week 40. Zee TV lost 15 points to record a TVR of 142 in Week 41 as against 157 TVR in the previous week.

Both SAB and Imagine also saw a dip in their ratings. While SAB’s TVR stood at 121 for Week 41, Imagine had a TVR of 66. Star One saw no change in its TVR, which remained at 33, while Sahara One slid 2 points to 34 TVR in Week 41.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems