Top Story


Home >> Media - TV >> Article

GEC ratings remain flat in Week 7 of IPL; Star Plus maintains lead

Font Size   16
GEC ratings remain flat in Week 7 of IPL; Star Plus maintains lead

The TAM ratings for Week 20 (May 12- May 18) of 2013 show Star Plus holding on to its lead position, garnering 234 GRPs. Sony Max trails by five points with GRP of 229 in the seventh week of IPL Season 6.

According to viewership data for CS 4+, HSM markets, Star Plus garnered 234 GRPs, adding two points since Week 19 (232 GRPs). Sony Max followed with 229 GRPs, adding five points since Week 19. It may be recalled that Max clocked 298 GRPs in 2012 during IPL Week 6.

Zee TV clocked 184 GRPs, adding 10 points (last week 174). Colors recorded 174 GRPs (last week 165 GRPs), gaining nine points. Sony Entertainment Television stood at 152 GRPs, losing 14 points (last week 166 GRPs). SAB TV garnered 132 points, adding two points (last week 130 GRPs). Life OK recorded 122 GRPs this week, losing one point since Week 19 (last week 123 GRPs).

The world TV premiere of ‘Race 2’ on Zee TV clocked 1.9 TVR. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...