Top Story

e4m_logo.png

Home >> Media - TV >> Article

GBN’s Marathi channel IBN Lokmat set to launch by March 2008

25-January-2008
Font Size   16
GBN’s Marathi channel IBN Lokmat set to launch by March 2008

IBN Lokmat, the Marathi news channel from the GBN stable, is expected to launch by March 2008. Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN7, would be the Executive Editor of the 24-hour Marathi news and current affairs channel. The rest of the editorial is also in place.

Meanwhile, work is fervently on to get the channel’s state-of-the-art studio at Vikhroli ready for the launch.

Nikhil Wagle, Editor, IBN Lokmat, said, “This is the first national Marathi channel and is one of the largest media alliances. We (the Lokmat Group) have a strong network all over Maharashtra and we intend to reach even the remotest village through it.”

He further said that the network created by IBN was unprecedented in regional journalism and included 13 bureaux spread across the state, with 100 stringers. Wagle and his team visited various journalism schools in the state and 2,000 students were interviewed. He said that the channel would contain a mix team of young and the experienced. The editorial staff would also represent the whole of Maharastra and would not be Mumbai centric.

Lokmat is the biggest newspaper chain with multiple editions in Maharashtra. “There would be no frivolous journalism, but serious popular journalism. Our target audience would include age groups,” Wagle added.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.