Top Story

e4m_logo.png

Home >> Media - TV >> Article

GBN’s Marathi channel IBN Lokmat set to launch by March 2008

25-January-2008
Font Size   16
Share
GBN’s Marathi channel IBN Lokmat set to launch by March 2008

IBN Lokmat, the Marathi news channel from the GBN stable, is expected to launch by March 2008. Rajdeep Sardesai, Editor-in-Chief, CNN-IBN and IBN7, would be the Executive Editor of the 24-hour Marathi news and current affairs channel. The rest of the editorial is also in place.

Meanwhile, work is fervently on to get the channel’s state-of-the-art studio at Vikhroli ready for the launch.

Nikhil Wagle, Editor, IBN Lokmat, said, “This is the first national Marathi channel and is one of the largest media alliances. We (the Lokmat Group) have a strong network all over Maharashtra and we intend to reach even the remotest village through it.”

He further said that the network created by IBN was unprecedented in regional journalism and included 13 bureaux spread across the state, with 100 stringers. Wagle and his team visited various journalism schools in the state and 2,000 students were interviewed. He said that the channel would contain a mix team of young and the experienced. The editorial staff would also represent the whole of Maharastra and would not be Mumbai centric.

Lokmat is the biggest newspaper chain with multiple editions in Maharashtra. “There would be no frivolous journalism, but serious popular journalism. Our target audience would include age groups,” Wagle added.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.