Top Story


Home >> Media - TV >> Article

Gautam Sharma exits ABP news as Vice President & National Sales Head

Font Size   16
Gautam Sharma exits ABP news as Vice President & National Sales Head

Gautam Sharma has quit ABP news as Vice President & National Sales Head. Sharma confirmed the news of his exit to exchange4media, tomorrow is his last day with the organisation.

His next destination remains unknown.

He is a seasoned media sales professional who leverages over 17 years in Advertising Sales, Revenue Optimization, Sales Strategy, Marketing, P&L Management, General Management, Team Management and CRM.

Sharma has worked across varied genres including News, Movies, General Entertainment as well as the Regional space and also holds a keen understanding of the print medium.

Having worked with some of India's leading media brands like – Star TV, Star News, TV Today Network (Aaj Tak), India TV and ABP News Network, he has played a pivotal role in some of the biggest launches in the television industry like Aaj Tak , Headlines Today and Star One.

A media professional known for his business acumen and keen eye to identify emerging market opportunities and delivering strong business cases, Sharma believes in leading from the front and has spearheaded the development of new market friendly products for both Broadcast and Digital platforms.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...