Top Story

e4m_logo.png

Home >> Media - TV >> Article

FX India partners with Havas Media to celebrates Doctor Who's 52nd Birthday

01-December-2015
Font Size   16
Share
FX India partners with Havas Media to celebrates Doctor Who's 52nd Birthday

FX India has partnered with Havas Media India and wowed and engaged Doctor Who audiences in India through November making the 23rd a memorable day.

Doctor Who, the world’s longest running sci-fi show which premiered on BBC, November 23, 1963 has Whovians (fans), across the globe. Every year, The Doctor’s birthday is celebrated as TARDIS Day named after his Time Machine/Spacecraft and is one of the biggest events of the year for every Whovian.

The ball was set rolling by informing active fan clubs on Facebook that something big was coming their way. Keeping true to the show's legacy they were informed of a chance of being a part of the next best thing to a 'Companion', a Doctor Who sidekick. This was done on Twitter as well.

The tremendous response had fan clubs in the teaser stage actively sharing content as discussions ensued! The engagement for 24 hours from the first teaser was more than the previous 10 days put together. Further, Whovians shared the customised activity collateral. On Twitter, #AskDoctorWhoOnFX flooded itself on timelines everywhere with over 700,000 impressions in just 3 hours.

Enthusiastic Whovians asked a total of 108 questions on Facebook & Twitter!

To make sure that PeterCapaldi could answer as many fans questions as possible, a shortlist with the most frequently asked questions was drawn up - Peter's opinion on something or the telling of his experiences.

The questions were answered on air and digital on TARDIS day, November 23, 2015. The day was made extra special by holding an online contest for fans as a throwback to the 52 years of Doctor Who. This received an enthusiastic response from eager fans such that #TARDISdayOnFX - trended for over 16 hours on a national scale, trumping even the hottest topics of the day!

The celebrations saw #TARDISdayOnFXgather over 21.5 million impressions with over 7,000 tweets from 400+ contributors.

While this was happening on digital, on-air#TARDISdayOnFXwas celebrated by airing The Doctor Series9 marathon.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...