The problem between the producers and the Federation of Western India Cine Workers (FWICE) has taken another unfavourable turn for the Hindi general entertainment channels. The FWICE announced at a press briefing on November 20 that it had decided to revoke the Memorandum of Understanding (MOU) that it had signed with the producers the previous day. With the standoff continuing and further uncertainty on when Hindi GECs would see fresh programming again, the advertisers are more restless than ever.
It is understood that cancellations and holdbacks would be the order of the day if the problem is not sorted soon. The channels and the agencies were already planning on the lines of the compensation that the broadcasters would have to make to the various advertisers for the respective drops that each of the channels had seen in their ratings.
All the broadcasters that exchange4media spoke to said that there was no clarity on the issue at hand since the FWICE heads who had signed the MOU had now backed out from it. The producers, too, are stumped over the development. The shootings had not commenced since yesterday, and the producers are attempting to connect with the FWICE again to seek a resolution to the issue.
The genesis of the second leg of the problem was between the various factions of the FWICE itself, wherein there was discontent in some groups over the rates that were decided for the various crafts that fall under the FWICE. The Federation has not been able to meet the demands of all the groups, and consequently, revoked the MoU.