It sure isn’t easy being a media owner in these times of economic turmoil. The dispute between the Federation of Western India Cine Employees (FWICE) and the various production houses has already created problems for broadcasters leading them to air repeat in various time slots. Even as the broadcasters are “hopeful” that the situation would resolve soon and shooting would continue as normal, the joint letter that the broadcasters had issued on November 1, 2008, has not elicited a positive response from the Federation.
Hindi general entertainment channels are now preparing for the worst. At a meeting that took place between officials of all Hindi GECs on November 3, 2008, they have decided that they would “stick to their stand”. This is to say that, as it was stated in the joint letter, if the solution is not resolved by November 9, 2008, the broadcasters would stop commissioning fresh episodes.
Now the broadcasters are preparing for this extreme situation too that would lead them to air repeats in prime time. Representatives from all the GECs would together go and meet clients and agencies beginning November 4, 2008 to request for support in these “troubled times”. The broadcasters believe that their move to not commission fresh episodes and instead air repeats is in the interest of advertisers as any increase in their costs would translate to increase in ad rates.
In the meanwhile, the meeting that was to take place between the Federation and the producers on November 3 has been postponed to November 5.
Broadcasters intervene in FWICE Vs Producers battle; advertisers watch with wary eyes