FTV, which had gone pay after encryption early this month, will be bundled with DD Sports and Hallmark. The combined package will be priced at Rs 13.25 per subscriber per month.
For a two-channel combine, FTV will be priced higher at Rs 5 per subscriber. The standalone price of the channel will be Rs 7 a month per subscriber.
The pricing of DD Sports will remain unchanged, irrespective of the combination of channels a cable operator takes. The reason being the national broadcaster is unwilling to ‘hard-bundle’ its satellite sports channel in the process of “bouquetisation.”