Top Story

e4m_logo.png

Home >> Media - TV >> Article

'From Logo to IMPACT’ episode on IPL scandal airs tonight on Bloomberg TV India

22-July-2015
Font Size   16
Share
'From Logo to IMPACT’ episode on IPL scandal airs tonight on Bloomberg TV India

The latest episode of ‘From Logo to IMPACT’, a half hour television news magazine on the Media, Marketing & Advertising industry, co-produced by the exchange4media Group and Bloomberg TV India, will be aired at 10.30 pm tonight (Wednesday) on the channel.

 

This will be the thirteenth episode of the show, launched in April this year. The main segment of the weekly show is on the fate of the scandal-ridden Indian Premier League (IPL), where industry experts say that despite all the current trouble being faced by the IPL following suspension of the Chennai Super Kings (CSK) and Rajasthan Royals (RR), advertisers still cannot ignore the property and why they will turn up for next year’s IPL.

 

In other segments of tonight’s ‘From Logo to IMPACT’, the Chief Marketing Officer of Micromax, Shubhajit Sen, talks about the brand's latest campaign featuring actor Hugh Jackman and its association with Wimbledon.

 

Each week, the show aims to present the industry's biggest talking points, news-makers, top CMOs, agency heads and ad gurus, as well as happenings and news around the space. It provides an in-depth look into the domain, bringing together the men and women who drive the various sectors.

 

In earlier episodes, the show has presented a series of high-powered panel discussions on the industry’s new system of television audience measurement – the Broadcast Audience Research Council or BARC and about the DTH/MSO industry.

 

To watch a few previous episodes of ‘From Logo to IMPACT’ click on
https://www.youtube.com/watch?v=lOsYjBbyobA&feature=youtu.be,
https://www.youtube.com/watch?v=RoQ9g30PrYw&feature=youtu.be
https://www.youtube.com/watch?v=BFwqfzkHQ58&feature=youtu.be

Watch ‘Logo to IMPACT’ on Bloomberg TV India at 10.30 pm on Wednesdays, at noon on Saturdays and at 6 pm on Sundays.
 

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017