The latest episode of ‘From Logo to IMPACT’, a half hour television news magazine on the Media, Marketing & Advertising industry, co-produced by the exchange4media Group and Bloomberg TV India, will be aired at 10.30 pm tonight (Wednesday) on the channel.
This will be the thirteenth episode of the show, launched in April this year. The main segment of the weekly show is on the fate of the scandal-ridden Indian Premier League (IPL), where industry experts say that despite all the current trouble being faced by the IPL following suspension of the Chennai Super Kings (CSK) and Rajasthan Royals (RR), advertisers still cannot ignore the property and why they will turn up for next year’s IPL.
In other segments of tonight’s ‘From Logo to IMPACT’, the Chief Marketing Officer of Micromax, Shubhajit Sen, talks about the brand's latest campaign featuring actor Hugh Jackman and its association with Wimbledon.
Each week, the show aims to present the industry's biggest talking points, news-makers, top CMOs, agency heads and ad gurus, as well as happenings and news around the space. It provides an in-depth look into the domain, bringing together the men and women who drive the various sectors.
In earlier episodes, the show has presented a series of high-powered panel discussions on the industry’s new system of television audience measurement – the Broadcast Audience Research Council or BARC and about the DTH/MSO industry.
To watch a few previous episodes of ‘From Logo to IMPACT’ click on
Watch ‘Logo to IMPACT’ on Bloomberg TV India at 10.30 pm on Wednesdays, at noon on Saturdays and at 6 pm on Sundays.