Following its aim to constantly strengthen its presence in India, Fox Networks Group (FNG) announced a new leadership structure in the product team.
This restructure is to help drive a unified vision and renew focus of the FNG portfolio of channels in India. This new focus will be driven through three main pillars - the channel and brand strategy, on-air communication and original productions.
The latest addition to this team is Aparna Deshmukh, who joins as Vice President, Content and Communications, and shall be responsible for channel strategy and operations for all FNG brands in India. An MBA graduate, Aparna, comes with over 17 years of experience in brand strategy and marketing across categories of consumer, services and technology. Her previous stints have been at Hindustan Unilever, HSBC, Microsoft India, Carlsberg and Adidas. She will focus on content programming and acquisition, consumer and trade marketing, localisation and key partnerships across all verticals.
Sanjay Ramachandran, who joined in November last year from Turner APAC, will continue to serve as Head - Creative Services, broadcast design and on air communication for all channel brands. An award winning producer, prior to his stint in Hong Kong, he was in the most celebrated on air promotions teams of Disney and long format team in Channel [V].
Shruti Takulia will continue in her role as Creative Director – Original Productions. In the past two and a half years at FNG, Shruti and her team have created award winning original content for both Nat Geo and Fox Life that have travelled across the globe and across multiple platforms. Prior to FNG, she has spearheaded content development functions at Reliance BIG Productions and Endemol India, having started her creative journey in television with MTV.
Speaking on the new leadership structure, Swati Mohan, Business Head, FOX Networks Group, India, says, “I am delighted to have such a power-packed product leadership team in Aparna, Sanjay and Shruti. Our channels are witnessing some of the biggest and most exciting changes in decades that will redefine genre and consumer expectations and habits. We have instituted this new structure to help drive disproportionate growth for FNG’s bouquet of global brands by keeping them locally relevant and fresh for the viewer and also making them a strategic choice for the advertiser.”