Fourth edition of Lycra MTV Style Awards to be held on October 14

Fourth edition of Lycra MTV Style Awards to be held on October 14

Author | exchange4media News Service | Wednesday, Sep 20,2006 8:34 AM

Fourth edition of Lycra MTV Style Awards to be held on October 14

Lycra MTV Style Awards is back in its fourth year. Brought in association with Brylcreem, Magic Moments Cassettes & CDs and L’Oreal, the Awards ceremony will be held on October 14 in Mumbai.

The theme of this year’s Awards would be ‘Celebrating Style’ and would feature the works of several well-known designers like Neeta Lulla, Ritu Kumar, JJ Valaya, and Rohit Gandhi-Rahul Khanna.

Divided into three broad categories – Popular, Technical and Honours – the Lycra MTV Style Awards 2006 will zero in on the most stylish people in fashion, films, sports, television, business, politics and music.

The Awards will be judged by panel of 29 judges including Arjun Rampal, Ashok Salian, Manish Malhotra, Malaika Arora Khan, Mehr Jessia, AD Singh, Prahlad Kakkar and Deepika Govind, among others.

The Popular Awards are aimed at recognising the most stylish people in the fields having the broadest popular reach, namely music, television and films. The Technical Awards will acknowledge the stylish people of the fashion fraternity, including models, designers and fashion photographers. The Honours category is aimed at recognising and felicitating personalities in business, sports and politics.

This year Lycra MTV Style Awards is extending itself to two more cities – Kolkata and Bangalore. In each of these cities, Lycra MTV Style Awards would recognise and felicitate the ‘Most Stylish Place’.

Commenting on the event, Amit Jain, Managing Director, MTV Networks India, said, “MTV has today become a preferred platform for marketers who want to meaningfully engage and interact with young Indians. With our finger on the pulse of the Indian youth coupled with our thorough understanding of the client brand and an in-house creative powerhouse, we are uniquely placed to offer comprehensive solutions to client needs. Our association with Lycra for the fourth successive year is a testimony of the successful activation of two popular brands.”

Satish Khurana, Managing Director, Lycra India, said, “We are looking forward to partnering with MTV in our fourth consecutive year of celebrating style, energy and movement, a perfect fit for the Lycra brand.”

The event will be promoted through an extensive campaign running across print, outdoor, on-air, mobile and online via mtvindia.com.

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