For Zee Business, it's business as usual even on weekends

For Zee Business, it's business as usual even on weekends

Author | Sumita Patra | Wednesday, Aug 31,2005 7:59 AM

For Zee Business, it's business as usual even on weekends

Zee Business is gearing up to offer its viewers a whole new range of programmes this September. The channel has lined up three new shows especially for weekends to its bouquet of programming.

Starting September 3, viewers can tune in to two new programmes - 'Property Plus' (on Saturdays) and 'Faayde Ka Sauda' (on Sundays). The third programme, 'Mayajaal', will go on air from September 10 onwards.

'Property Plus', which will be aired at 7 pm on Saturdays, will look at new homes, the best deals in resale, mall reviews, vaastu and feng shui principles as well as legal formalities while buying, selling or renting a house.

Zee Business has made an effort to give its viewers a chance to indulge in profitable deals through its programme called 'Faayde Ka Sauda'. Describing the show as 'India's first franchise show', Samir Ahluwalia, Editor, Zee Business, said, "The programme will look at sectoral franchises, pros and cons of franchise, and new opportunities in franchise. It will be an interface between a franchiser and franchisee."

'Mayajaal', on the other hand, will showcase the economic offences prevailing in the society by focusing on online frauds, Internet crimes, credit card misuse, fake goods, adulteration, etc. Through the show the channel has made an attempt to provide tips to people from getting duped.

Elaborating on the reason for choosing weekends for most of the shows, Ahluwalia said, "Weekdays are meant for stock markets and hard news, though Zee Business does have a daily shopping programme and a feature programme each day of the week. Till Zee Business was launched, there was virtually no programming on business channels on weekends. We have redefined the concept of the business news channel and have successfully stretched the business viewers to all seven days of the week."

The shows had been conceived keeping in mind all sets of viewers, said Ahluwalia, "It's basically a large audience and our programming is designed such that it makes for general family viewing."

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