STAR India and DishTV, the DTH venture of Zee Telefilms, have finally inked a deal under which both the STAR bouquets of channels will now be available on the DishTV DTH platform. In a July 14, 2006 order, telecom tribunal TDSAT had ordered STAR to offer all its channels to DishTV at a price Rs 27 within 15 days.
Confirming the news, Paritosh Joshi, President, Ad Sales and Distribution, STAR India told exchange4media, “By signing the agreement with DishTV we have adhered to the letter and spirit of the TDSAT order.”
However, DishTV has approached the Supreme Court seeking modification in the TDSAT order regarding the pricing of the bouquets. DishTV has maintained that it should be billed at one-fourth of the prices offered to cable operators, claiming this was based on what STAR itself had suggested in 2002. The appeal is scheduled for hearing on August 4, 2006.
Meanwhile, STAR seems to be planning similar legal steps. “We believe we have been at the receiving end, though the TDSAT order has been partly favourable to us. We will seek further legal remedy in this matter,” Joshi said.
Despite repeated attempts, DishTV officials could not be reached for their comments on the matter.
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