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Florida-based VDO gives Channel7 a complete makeover ahead of relaunch on June 5

03-June-2006
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Florida-based VDO gives Channel7 a complete makeover ahead of relaunch on June 5

Come Monday and Channel7 will adorn a new look, created by VDO, a PROMAX Gold award winning broadcast design and branding company. The entire on-air environment, including the channel ID, show openers, and on-air graphic packages, have been changed to give the channel a more contemporary look and feel. The new logo in red, black and silver is bold, impactful, sophisticated and distinct.

Clearwater, Florida based VDO designs unique brand packaging solutions for networks, broadcast groups, stations and cable channels. The company’s client portfolio includes well-known broadcasters like NBC, CBS, ABC, and FOX, among others.

“The idea behind the new logo is to give it a contemporary look. The new logo is also aimed at communicating the core brand values of the channel and its philosophy,” explained Dilip Venkatraman, Director Marketing, TV18 Group.

Dianne Streyer, Senior Producer of VDO, added, “The idea behind changing the on-air look of the channel was to make it more modern and connect with the viewers. The Indian market is cluttered with a plethora of news channels and it was important to give it a distinctive look to create a unique identity for Channel7.”

Incidentally, VDO was also instrumental in developing the on-air look for CNN-IBN channel.

Also see:
New-look Channel7 ready for relaunch on June 5

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