Top Story

e4m_logo.png

Home >> Media - TV >> Article

Florida-based VDO gives Channel7 a complete makeover ahead of relaunch on June 5

03-June-2006
Font Size   16
Share
Florida-based VDO gives Channel7 a complete makeover ahead of relaunch on June 5

Come Monday and Channel7 will adorn a new look, created by VDO, a PROMAX Gold award winning broadcast design and branding company. The entire on-air environment, including the channel ID, show openers, and on-air graphic packages, have been changed to give the channel a more contemporary look and feel. The new logo in red, black and silver is bold, impactful, sophisticated and distinct.

Clearwater, Florida based VDO designs unique brand packaging solutions for networks, broadcast groups, stations and cable channels. The company’s client portfolio includes well-known broadcasters like NBC, CBS, ABC, and FOX, among others.

“The idea behind the new logo is to give it a contemporary look. The new logo is also aimed at communicating the core brand values of the channel and its philosophy,” explained Dilip Venkatraman, Director Marketing, TV18 Group.

Dianne Streyer, Senior Producer of VDO, added, “The idea behind changing the on-air look of the channel was to make it more modern and connect with the viewers. The Indian market is cluttered with a plethora of news channels and it was important to give it a distinctive look to create a unique identity for Channel7.”

Incidentally, VDO was also instrumental in developing the on-air look for CNN-IBN channel.

Also see:
New-look Channel7 ready for relaunch on June 5

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017