Top Story

e4m_logo.png

Home >> Media - TV >> Article

Flashed Yesterday: Discovery to enter new genre in India with Discovery Kids

15-March-2012
Font Size   16
Share
Flashed Yesterday: Discovery to enter new genre in India with Discovery Kids

Discovery Networks Asia Pacific announced the launch of a new network in India – Discovery KIDS. The announcement was made by Mark Hollinger, President & Chief Executive Officer, Discovery Networks International in his keynote address at the FICCI FRAMES. Hollinger spoke about Discovery’s phenomenal journey in India having grown from a single network to eight distinct and successful networks with leadership across viewership, brand perception and HD technology.

Sharing details on the launch of Discovery Kids, Mark Hollinger, President and Chief Executive Officer, Discovery Networks International stated, “Discovery Kids will offer Indian children the ideal combination of learning and entertainment. A unique network in the kids’ genre, Discovery Kids will offer children a fun and entertaining way to satisfy their natural curiosity with stimulating and imaginative programming. The network will ignite viewers’ imagination through its compelling and differentiated content. In light of the massive digitisation drive in India, we believe viewers will express their demand for such distinct television networks. I cannot think of any other country more poised for the launch of such a remarkable network.”

Talking about Discovery India’s performance and company’s investment plans, Hollinger said,“We have expanded our business in India under the strong leadership of Rahul Johri on all counts: new channels, new language feeds, path breaking India productions, availability to over 175 million cumulative households, ad sales growth and innovations and high-decibel marketing. India is one of our key priority markets and we will continue to invest here.”

Speaking about India’s growth potential and the impact of the digitisation drive, Hollinger said,“There is no other country where people emanate such a sense of optimism. I find that Indians are raring to go and win in the world. Mix that with Indians’ appetite for information and entertainment and you get a fantastic environment to be in the pay television business.The fact that India is moving towards 100 per cent digitisation presents an overwhelming opportunity for all of us. Digitisation of broadcast will make bandwidth usage more efficient, leading to wider choice for the viewers and newer opportunities for media companies. Digitisation means viewers will be more discerning and I predict that the programming with the best storytelling, compelling characters and stunning visuals will win out.”

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education