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Flashed yesterday: Ashit Kukian joins NewsX as COO

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Flashed yesterday: Ashit Kukian joins NewsX as COO

Kartikeya Sharma’s ITV Network has roped in Ashit Kukian to bolster the network’s revenues and provide a fresh impetus to NewsX, the company’s flagship English news channel. Designated as COO of NewsX, Kukian will additionally function as the revenue head for its multiple news channels except for India News. The Mumbaikar joins ITV Network from Times Network where he was President – Revenue.

Previously, Kukian was at the helm of affairs at Radio City for ten years as President & COO. In his first stint with Times Network, he was a part of Zoom’s launch team. Interestingly, while ITV Network lost its editorial leads Rahul Shivshankar and Hector Kenneth Kumar to Times Network post Arnab Goswami’s exit, the coming onboard of Kukian from Times will serve as a sort of redemption for ITV Network.

In March, Nikhil Gandhi replaced Kukian as revenue head at Times Network. The profile of both Gandhi and Kukian is critical considering the beat down which media companies underwent as a result of demonetisation. As per the Pitch Madison Advertising Report – 2017, television lost an estimated Rs 850 crore of advertising money last year due to the sucking out of cash from the market.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

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