Top Story

e4m_logo.png

Home >> Media - TV >> Article

Five MSOs join hands to spur digitisation

27-August-2012
Font Size   16
Five MSOs join hands to spur digitisation

In a move to facilitate and create momentum for digitisation and ensure timely implementation of the government mandate for full digitisation, five major Indian MSOs have come together under the aegis of MSO Alliance to offer consumers a standard, subsidised price for converting from analog to digital by installing digital set top boxes in their homes.

Consumers in Delhi and Mumbai can go digital for a one-time, promotional charge of Rs 799 which is applicable till September 30, 2012. This promotional, subsidised rate is aimed at easing the burden of digitisation on consumers and for encouraging them to install set top boxes well before the October 31 deadline.

SN Sharma, CEO, DEN Networks and Secretary, MSO Alliance said, “This is a step taken in line with the government’s objective of educating consumers about the digitisation law and the need for smooth installations of set top boxes by the deadline. This offer has been designed to encourage consumers to make an early decision on converting to digital even as MSOs take on an increasing subsidy burden with adverse dollar exchange rates. We hope this will ensure equitable digitisation over the next two months.”

Members of the Alliance, namely WWIL (Siti Cable), InCablenet, Digicable, Hathway and DEN Networks, have released a joint advertisement in leading dailies informing consumers about the offer.

Digital cable’s inherent advantages include weather proof services that are not affected by rains and personalised customer service through the neighbourhood cable operator (LCO) who is just a phone call away.

The Ministry of Information and Broadcasting revised the deadline for full digitisation of the four metros of Delhi, Mumbai, Kolkata and Chennai to October 31 to allow platforms and consumers more time to convert to digital.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...