In a development that will gladden the hearts of millions of cricket crazy Indians, Prasar Bharati and Ten Sports on Monday reached an agreement before the Supreme Court under which Doordarshan will telecast the five forthcoming ODIs between India and Pakistan. The rider is that DD will have to show the advertisements of Ten Sports.
The Supreme Court directed Prasar Bharati to deposite a sum of Rs 15 crore with the Court by February 9, which Ten Sports shall receive as full and final settlement for sharing an ‘uninterrupted feed’ of the five one-dayers beginning from February 6 at Peshawar.
As per the agreement, Doordarshan and Prasar Bharati will not run any advertisement during their terrestrial transmission and must reduce the power of their satellite so that the signal does not spill over to neighbouring countries.
Previously, Ten Sports demanded Rs 140 crore from Prasar Bharati for live telecast of three Tests and five ODIs, which the latter declined to give and in turn agreed to telecast only the 90-minute highlights of the Test series daily.
The Court also transferred a petition by Ten Sports against the content sharing clause of the Downlinking Policy of the government pending in the Bombay High Court and said that all the matters relating to the dispute shall be heard by the apex court.
Private sports channels, except Zee Sports, have expressed their serious objection to the new Downlinking Policy, which requires all private sports broadcasters to share the live-feed of sports events of national importance with the public broadcaster.