As predicted by media experts, the FIFA World Cup final match between Spain and the Netherlands managed to surpass the semi-final matches in ratings. Also, aided by the octopus Paul and its predictions, Shakira’s Waka Waka and the constant buzz of the vuvuzelas, the month-long football carnival in South Africa managed to make insomniacs out of Indians.
The semifinals had managed to get decent ratings and media professionals had predicted that the finals will be a bigger crowd puller than the semi finals and they were right after all. According to the data released by TAM, the viewership for finals in the metros (for C&S, 4+) has increased from ratings garnered by the semi final matches. The final match between Netherlands and Spain drew a rating of 4.16 TVR and reached to 6.1 million viewers across the metros. Before the finals, the highest scoring match was the semi final match between Germany and Argentina that was telecast on July 7, 2010 and it recorded 3.0 TVR (C&S, 4+, All India)
The final match in 2006 between France and Italy received a 5.6 TVR Rating and reached 3.9 million viewers. It is essential to note that the TAM Universe has expanded substantially between these two time periods.
As far as the top advertisers are concerned the usual suspects topped the charts. The top five advertised categories were Cellular Phones, Cellular Phone Service, DTH Service Providers, Two Wheelers and Non Aerated Soft Drinks and the top five brands are Bharti Airtel, Vodafone Essar, Nokia Corporation, Samsung India Electronics and Hero Honda Motors.
And OctoPaul contributes to football frenzy in India too; experts predict high ratings