Top Story


Home >> Media - TV >> Article

FIFA World Cup final match doesn’t disappoint experts; crosses 4 TVR in metros

Font Size   16
FIFA World Cup final match doesn’t disappoint experts; crosses 4 TVR in metros

As predicted by media experts, the FIFA World Cup final match between Spain and the Netherlands managed to surpass the semi-final matches in ratings. Also, aided by the octopus Paul and its predictions, Shakira’s Waka Waka and the constant buzz of the vuvuzelas, the month-long football carnival in South Africa managed to make insomniacs out of Indians.

The semifinals had managed to get decent ratings and media professionals had predicted that the finals will be a bigger crowd puller than the semi finals and they were right after all. According to the data released by TAM, the viewership for finals in the metros (for C&S, 4+) has increased from ratings garnered by the semi final matches. The final match between Netherlands and Spain drew a rating of 4.16 TVR and reached to 6.1 million viewers across the metros. Before the finals, the highest scoring match was the semi final match between Germany and Argentina that was telecast on July 7, 2010 and it recorded 3.0 TVR (C&S, 4+, All India)

The final match in 2006 between France and Italy received a 5.6 TVR Rating and reached 3.9 million viewers. It is essential to note that the TAM Universe has expanded substantially between these two time periods.

As far as the top advertisers are concerned the usual suspects topped the charts. The top five advertised categories were Cellular Phones, Cellular Phone Service, DTH Service Providers, Two Wheelers and Non Aerated Soft Drinks and the top five brands are Bharti Airtel, Vodafone Essar, Nokia Corporation, Samsung India Electronics and Hero Honda Motors.

Also read:

And OctoPaul contributes to football frenzy in India too; experts predict high ratings


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.