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Fiction shows boost Star Plus' lead amongst Hindi GECs

28-June-2013
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Fiction shows boost Star Plus' lead amongst Hindi GECs

According to data sourced from TAM subscribers for CS 4+, HSM markets, Week 25, Star Plus continues to lead the Hindi General Entertainment Channel space with 243 GRPs, after losing 11 points since Week 24 (254 GRPs). Zee TV climbs up to the second position with 209 GRPs in Week 25, adding 16 points since Week 24 (193 GRPs).

Colors is placed third, clocking 188 GRPs, adding seven points in Week 25 (last week, 181 GRPs). At No. 4 is Sony Entertainment Television with 149 GRPs, losing two points since last week (151 GRPs).

In the fifth position is SAB TV with 138 GRPs, after losing two points since Week 24 (140 GRPs), while Life OK added nine points in Week 24 garnering 136 GRPs in Week 25 (last week, 127 GRPs).

The top ten fiction shows on the Hindi GEC space in Week 25 were ‘Diya Aur Bati Hum’ (3.7 TVR), ‘Taarak Mehta Ka Ooltah Chashmah’ (3.5), ‘Qubool hai’ (3.4 TVR), ‘Yeh Rishta Kya Kehlata Hai’ (3.0 TVR), ‘Veera’ (3.0 TVR), ‘Pyar Ka Dard Meetha Meetha’ (2.8 TVR), ‘Pyaar ka dard hai meetha’ (2.8 TVR), ‘Saath Nibhana Saathiya’ (2.7 TVR), ‘Sapane Suhane Ladakpan Ke’ (2.6), ‘Balika Vadhu’ and ‘Pavitra Rishta’ (2.5 TVR), and ‘Madhubala’ (2.4 TVR).

As can be observed from the ratings mentioned, Star Plus continues to lead the Hindi GEC space with six of its fiction shows in the top ten list.

In the non-fiction space, ‘DID Supermom’ clocked 3.5 TVR. Colors’ new show, ‘Comedy Nights with Kapil’ opened with 3.4 TVR, while ‘Jhalak Dikhla Jaa’ clocked 2.1 TVR. The long-running ‘CID’ also managed to garner 2.1 TVR. 

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