Top Story


Home >> Media - TV >> Article

FICCI draws up roadmap to give a boost to the M&E sector

Font Size   16
FICCI draws up roadmap to give a boost to the M&E sector

In order to deal with the much talked about issues in the Media and Entertainment sector, FICCI has suggested a road map to the Government.

FICCI President Siddharth Birla recently handed over FICCI’s ‘Policy Roadmap for the Media and Entertainment Sector in India’ to Minister of Information and Broadcasting Prakash Javadekar. The road map comprises key recommendations for the Television, Film, Print, Radio, AVGC and Live Events sectors. FICCI is confident that the implementation of these recommendations will provide the much-needed boost to the media and entertainment sector, which has tremendous potential for dynamic growth and multiplier effect on employment generation without much spending from the public exchequer.

For the TV Broadcast sector, it suggests smooth and orderly implementation of digitisation in the cable sector, relaxation in FDI limits in news broadcasting and infrastructure status to the Cable sector.

As regards the Radio sector, FICCI has urged the Government to ensure that the process of auctions under Phase 2 rolls out smoothly without any further delays. The auctions are expected to be completed by September-October 2014 and that Phase 3 licenses, which expire from April 2015, are extended well before the end-date.

Further, with respect to reduction in channel separation, the Government has been urged to immediately accept TRAI’s recommendations on this subject so that an FM revolution can be brought about. More number of radio stations will also mean more job creation and a much wider programming variety for the people of each city. The chamber has also called for allowing news in an unrestrained manner and increasing FDI in FM radio to 49 per cent.

For print media, FICCI has called for abolition of the Wage Board Act and urgently announce fiscal relief measures for newspapers.

FICCI also lauded the I&B Minister on his announcement regarding the launch of a dedicated channel for kids’ and animation content on national broadcaster Doordarshan. FICCI noted that given the vast and intensive reach of Doordarshan across the country, this initiative will – by popularising kids’ and animation content – create a demand for original intellectual properties in the sector, providing an enormous boost to its growth.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking