Even as the Delhi High Court has given temporary respite to Kantar Media in the TV ratings guidelines case, there seems to be a ray of hope in the ratings imbroglio.
While addressing a press meet last month, Minister of Information and Broadcasting Manish Tewari had stated, “No FDI will be permitted in ratings agencies till the time we do not have recommendations from the Telecom Regulatory Authority of India (TRAI).”
At the same time, Tewari also said, “In so far as FDI is concerned, we would make a separate reference to TRAI with regard to the quantum and need of FDI that should be permitted in ratings agencies. After the TRAI recommendations, the question of allowing FDI would be looked at.”
As is known, Kantar Media has time till March 6, 2014 to comply with the TV ratings guidelines specified by the MIB. This excludes the cross-holding ownership clause, which has been kept on hold by the Delhi High Court till the time the case continues.
If all goes well and FDI is considered by the regulator, then the pressure to perform will be lifted from the current measurement agency, except the implementation of the latest terms and conditions introduced by the Union Cabinet last month.