Top Story


Home >> Media - TV >> Article

FDI in ratings agencies may save TAM from shutting down

Font Size   16
FDI in ratings agencies may save TAM from shutting down

Even as the Delhi High Court has given temporary respite to Kantar Media in the TV ratings guidelines case, there seems to be a ray of hope in the ratings imbroglio.

While addressing a press meet last month, Minister of Information and Broadcasting Manish Tewari had stated, “No FDI will be permitted in ratings agencies till the time we do not have recommendations from the Telecom Regulatory Authority of India (TRAI).”

At the same time, Tewari also said, “In so far as FDI is concerned, we would make a separate reference to TRAI with regard to the quantum and need of FDI that should be permitted in ratings agencies. After the TRAI recommendations, the question of allowing FDI would be looked at.”

As is known, Kantar Media has time till March 6, 2014 to comply with the TV ratings guidelines specified by the MIB. This excludes the cross-holding ownership clause, which has been kept on hold by the Delhi High Court till the time the case continues.

If all goes well and FDI is considered by the regulator, then the pressure to perform will be lifted from the current measurement agency, except the implementation of the latest terms and conditions introduced by the Union Cabinet last month.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business