SAB and Visa International have entered into a partnership to present a unique opportunity to the contestants of ‘Fame X’ The winner of Fame X will receive a contract with Sony BMG and the biggest platform by Sony Entertainment Network and Visa International – an opportunity to sing the Inspire India Cricket Anthem for the Indian cricket team competing in the upcoming ICC Cricket World Cup 2007 at West Indies.
The Inspire India Cricket Anthem will be composed by the well-known trio of Shankar-Ehsaan-Loy and the music video will feature cricket stars who were part of the Indian team that bagged the World Cup in 1983 – Mohinder Amarnath, Syed Kirmani and Kris Srikanth.
Visa is the regional official sponsor and preferred card of the ICC Cricket Tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan. This initiative will showcase support for the Indian cricket team, while being the core platform that will launch Visa’s activities for the World Cup.
Speaking on this endeavour, Vikas Bahl, Business Head, SAB, said, “Fame X is based on an internationally successful format that has the potential to drive viewership with its gripping content and high emotional quotient. For SAB, the show has garnered a larger set of audience with its look and feel and it has successfully increased our reach in the Hindi speaking market.”
“Often the winner of such reality shows is not able to make it big due to the lack of a suitable and large platform. Keeping this in mind, we are glad to announce our association with Visa International for the Inspire India Cricket Anthem in association with Fame X. This is an excellent way to pay tribute to all the Indians who have supported the contestants throughout their musical journey,” he added.