Top Story

e4m_logo.png

Home >> Media - TV >> Article

Fame Per Second bags creative duties for Zee's 24 Ghanta

05-September-2016
Font Size   16
Share
Fame Per Second bags creative duties for Zee's 24 Ghanta

Fame Per Second has bagged the creative duties for 24 Ghanta - the second acquired channel from Zee Group.

While it was a multi-agency pitch, bagging 24 Ghanta has been a big boost to Fame Per Second's Kolkata Branch, which has been handling the account. Other accounts in their goodie bag are Asian Paints, Zee Bangla Cinema (a Regional movie channel from Zee Group), ABP INFOCOM, Rentiger and more.

Suman Sen - Director, Fame Per Second, "the overall process was quite a challenging one! Here's hoping the journey ahead will be an exciting one. Feels great to be associated with a second channel from the Zee Group. To be visually distinct and create a positioning for 24 Ghanta amongst the visual clutter - is the creative strategy taken up by this agency.”

With this new association between two like-minded teams, the only way is forward.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO