Top Story

e4m_logo.png

Home >> Media - TV >> Article

Fame Per Second bags creative duties for Zee's 24 Ghanta

05-September-2016
Font Size   16
Share
Fame Per Second bags creative duties for Zee's 24 Ghanta

Fame Per Second has bagged the creative duties for 24 Ghanta - the second acquired channel from Zee Group.

While it was a multi-agency pitch, bagging 24 Ghanta has been a big boost to Fame Per Second's Kolkata Branch, which has been handling the account. Other accounts in their goodie bag are Asian Paints, Zee Bangla Cinema (a Regional movie channel from Zee Group), ABP INFOCOM, Rentiger and more.

Suman Sen - Director, Fame Per Second, "the overall process was quite a challenging one! Here's hoping the journey ahead will be an exciting one. Feels great to be associated with a second channel from the Zee Group. To be visually distinct and create a positioning for 24 Ghanta amongst the visual clutter - is the creative strategy taken up by this agency.”

With this new association between two like-minded teams, the only way is forward.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.