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Fame Per Second bags creative duties for Zee's 24 Ghanta

05-September-2016
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Fame Per Second bags creative duties for Zee's 24 Ghanta

Fame Per Second has bagged the creative duties for 24 Ghanta - the second acquired channel from Zee Group.

While it was a multi-agency pitch, bagging 24 Ghanta has been a big boost to Fame Per Second's Kolkata Branch, which has been handling the account. Other accounts in their goodie bag are Asian Paints, Zee Bangla Cinema (a Regional movie channel from Zee Group), ABP INFOCOM, Rentiger and more.

Suman Sen - Director, Fame Per Second, "the overall process was quite a challenging one! Here's hoping the journey ahead will be an exciting one. Feels great to be associated with a second channel from the Zee Group. To be visually distinct and create a positioning for 24 Ghanta amongst the visual clutter - is the creative strategy taken up by this agency.”

With this new association between two like-minded teams, the only way is forward.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.