Top Story

e4m_logo.png

Home >> Media - TV >> Article

Fame Per Second bags creative duties for Zee's 24 Ghanta

05-September-2016
Font Size   16
Share
Fame Per Second bags creative duties for Zee's 24 Ghanta

Fame Per Second has bagged the creative duties for 24 Ghanta - the second acquired channel from Zee Group.

While it was a multi-agency pitch, bagging 24 Ghanta has been a big boost to Fame Per Second's Kolkata Branch, which has been handling the account. Other accounts in their goodie bag are Asian Paints, Zee Bangla Cinema (a Regional movie channel from Zee Group), ABP INFOCOM, Rentiger and more.

Suman Sen - Director, Fame Per Second, "the overall process was quite a challenging one! Here's hoping the journey ahead will be an exciting one. Feels great to be associated with a second channel from the Zee Group. To be visually distinct and create a positioning for 24 Ghanta amongst the visual clutter - is the creative strategy taken up by this agency.”

With this new association between two like-minded teams, the only way is forward.

Tags

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...