F7 Broadcast, which is a content provider to Focus TV, is all set to start its own news channel. The name of the news channel will be News World India.
Positiv Media owns the license of Focus News and has a content contract with F7 Broadcast.
According to the source close to the development, “F7 will operate from the same Noida office and they are ready to launch in next 45 days. The channel has got their license too and the team will remain the same.”
F7 Broadcast Ltd was formed in early 2014. The channel will be available pan India.
Shailesh Kumar, Group Editor in Chief and CEO of the upcoming channel said, spoke about the tough competitive market, and the scope for a new Hindi news channel. He said, “When there is competition there is an opportunity too. We will not be a channel of political dialogue. We will come as a people’s channel.”
He added, “The channels available in the market are debate channels, we will be the first Hindi news channel that is the need of our market.”
Talking about the advertisers on the channel, the CEO said, “We will be very brand conscious.”