Rahul Johri, Executive Vice President and General Manager, South Asia and Southeast Asia, Discovery Networks Asia Pacific, talks about the channel’s association with Goafest and how it has been beneficial for them.
1. What does the association with Goafest do for the brand?
Goafest is the only festival of its kind in India, both in terms of scale and form that offers a platform to showcase and reward the best work in the industry. It has been an ideal platform for Discovery to launch not 1, 2 but 6 unique content channels - ranging from Discovery Science and Discovery Turbo to our finest bouquet of 3 HD channels and India’s first Hindi investigation and suspense channel - ID-Investigation Discovery.
This year, we will be presenting our upcoming marquee programmes on Discovery Channel, TLC, Discovery Kids, Animal Planet, TLC HD World and Animal Planet HD World.
We will also be bringing the intriguing world of mystery and suspense alive at Goafest with our refreshing Hindi entertainment channel – ID. The audience will get a glimpse into the compelling mysteries and true suspense stories at Goafest. We will also launch our exciting new investigation series – Khooni Saaya that will be hosted by one of India’s most recognised television faces – Rohit Roy.
2. Can you share the highpoints of this journey with Goafest?
The launch of ID and 3 unique content HD channels in 2014 have been the high points of our association with Goafest. In addition to this, every year the Discovery Channel conclave brings the brightest minds of the industry together to discuss and debate the challenges and issues faced by the media industry. We believe this has helped bring about some solutions and helped the industry grow.
3. What are the tangible benefits of this association ?
Goafest is the only festival of its kind in India, both in terms of scale and form that offers a platform to showcase and reward the best work in the industry. Broadcasters like Discovery are constantly looking for large and diverse audience that they can present their content and brands to and Goafest is the natural choice. The festival is attended by everybody who matters in the media industry. It provides opportunities to network, learn, celebrate and have fun.
4. Which has been the best goafest for Discovery so far?
Goafest has grown every year and become one of the most important platforms for the industry to converge, not just in India but in the entire region. The Discovery brand has also grown over the years – from 3 channels to a portfolio of 11 channels, 6 of which we launched at Goafest. Therefore, I would say, every year Goafest has been bigger and better for Discovery.