Top Story


Home >> Media - TV >> Article

Every election throws up great stories: Mishal Husain, BBC News

Font Size   16
Every election throws up great stories: Mishal Husain, BBC News

The elements around breaking news and preparing for it is very fascinating, but at the same time there is a fear that things could go wrong, expressed Mishal Husain, presenter with BBC News.

In Delhi on the eve of the elections, Husain noted, “The number of first time voters in India is double the population of the United Kingdom.” This is the first time that she is covering elections in India, however, Husain has been a regular visitor to the country. She had covered a series on Mahatama Gandhi in the year 2009.

When asked about what has surprised her so far during the election coverage in India, she replied, “The campaign by the BJP and Narendra Modi. It will be interesting to see which way the urban voters and youth are going, what they say and what they actually mean.”

While Husain has been able to interview Aam Aadmi Party’s Arvind Kejriwal, she has not been able to get hold of Modi so far, but is hopeful of interviewing him “one day”.

Global impact of India’s general elections
Speaking about the global impact of the elections in India in an interaction with Krishna Prasad, Editor-in-Chief, Outlook, Husain remarked, “We will see what we have never seen before. India has seen incredible changes in the last 10 years. I suppose there is personality politics in these elections, which is compelling to the audience all around the world.”

She further said, “Personality politics is an interesting trend and of course, you need to make a connection with the voters. It makes things more interesting and adds a human dimension, besides giving journalists a lot more to talk about.”

While stating that every election throws up great stories, Husain noted that the economic promise and challenges for the new government are being keenly watched and debated not just in India, but globally as well.

Mishal Husain was sharing her views on the topic ‘The Global Perspective of Indian Elections’ at an event in Delhi- NCR on April 9, 2014.

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.