Eutelsat will by next month launch W5, a satellite on Ku band dedicated to the Indian and Asian markets. The satellite will be operational by January 2003. The company has applied for landing rights permission from the government.
Eutelsat is also keen to exploit the direct-to-home (DTH) market in India. There is no transparency in the cable industry and a lot of discrepancies exist in the area covered by the public and the private broadcasters.
Eutelsat also plans to tap the re-broadcasting market in India. Television content from India would get re-broadcasted on the Hot Bird satellite in the overseas markets.
From its Hot Bird and other orbital positions, Eutelsat transmits 1,300 TV and 550 radio stations to 98 million cable and satellite homes.