Top Story

e4m_logo.png

Home >> Media - TV >> Article

EuropeStar seeks bigger footprint in the Indian market

16-June-2004
Font Size   16
Share
EuropeStar seeks bigger footprint in the Indian market

Alcatel-owned EuropeStar, a seller of transponder capacity for Internet, broadcast and other applications, is in discussions with major television broadcasters in India to ramp up its client base in anticipation of closure on the conditional access system (CAS) this year.

While the company, through its major client DataAccess, plies primarily in the Internet space in India currently, it is looking to increase its presence in broadcast of television and radio in the country. Currently, about a third of its total business is either directly or indirectly from India. Its team in India will also be reinforced if a large direct-to-home project comes its way.

“We are basically interested in entering three business areas in India — direct-to-home (DTH), for which we are in discussion with companies in India,” EuropeStar general manager David Chegnion told FE.

“What we are also very keen on for the India market is occasional use - this market is opening up well in India. It involves selling our transponder capacity on an occasional basis. For example, BBC covered the Indian elections using our capacity, and World Cup cricket between India and South Africa was broadcast through our services. The Indian market is huge and we hope it continues to open up.”

Currently, up-linking in India is permitted only on C-band satellites. However, EuropeStar I, the satellite that covers the Indian subcontinental region, functions on the Ku-band.

“The real question to be answered is when Ku-band uplinking will be allowed, after which VSAT applications can be introduced in this potentially huge market,” said Mr Chegnion.

Currently all uplinking in India has to be routed through through INSAT, a law that companies like EuropeStar hope will be reworked to allow other satellites to provide uplinking from India.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers