Europe's most watched international news channel EuroNews is making its official launch in the Capital today. The channel has launched its service in India through DishTV, the Direct-To-Home satellite service.
Based in Lyon, France, EuroNews broadcasts a bouquet of news services in seven languages -- English, French, German, Italian, Portuguese, Russian and Spanish. Launched on January 1, 1993 as the first multilingual pan-European news service, EuroNews has rapidly established itself globally.
EuroNews gives viewers a wider perspective with a constantly updated bulletin on international affairs, sports and business together with a comprehensive weather forecast. The channel gets exhaustive news footage from around the world through the Eurovision Exchange reviews. Additionally, it reaches 155 million households in Europe, Middle East, Africa, Asia, and North and South America via cable, digital satellite through terrestrial channels.
Said Philippe Cayla, Chairman and CEO of EuroNews, "DishTV's choice to launch the full language service of EuroNews promises to make optimal use of this asset which has already proved successful in Europe, and will doubtless be a huge benefit for EuroNews presence in Asia."
The Indian satellite bouquet includes EuroNews in the 'Dish News' offer among other national and international news channels. 2,00,000 subscribers on the platform can access the 24-hour European news on DishTV channel number 572. DishTV offers EuroNews not only in English but also the six other language versions. Its stated aim is to target anyone interested in a having a different perspective on international news.
Sunil Khanna, CEO DishTV, said, "This gives an opportunity to Indian audience to get world news with a European perspective. Also DTH provides a sustainable and addressable business model for niche channels based on subscriptions."