Top Story

e4m_logo.png

Home >> Media - TV >> Article

ETV's ad revenue up by 72% to Rs 19.61 crore in Jul'16

06-August-2016
Font Size   16
Share
ETV's ad revenue up by 72% to Rs 19.61 crore in Jul'16

According to the recently released July 2016 report by Panorama Television Pvt. Limited, ETV network continues its success voyage. After registering 75% Advertisement revenue growth in first quarter of this FY, first month of second quarter- July too has registered remarkable growth of 72% over the previous year (FY 15-16). The figures rose to 19.61crore which were 11.41 crore in 15-16.

CEO of ETV News Network Jagdish Chandra said, "It is a good sign that Beginning of the second quarter too has shown such a high growth over last FY , am hopeful that the figures very soon would go further high setting a benchmark in the history of any news television. I would like to congratulate my entire team for this tremendous hard work and efforts they have been putting in, with 13 channels in 23 states with a combined viewership of more than 25 crores. I am  proud of my team"

Panorama Television Private Limited is a part of TV 18 group, which is owned by Reliance Industries Ltd.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking