Top Story

e4m_logo.png

Home >> Media - TV >> Article

ETV Uttar Pradesh - Uttarakhand refreshes with new shows and a bold new look

31-January-2017
Font Size   16
Share
ETV Uttar Pradesh - Uttarakhand refreshes with new shows and a bold new look

ETV – Uttar Pradesh/Uttarakhand, the leading news channel of UP and Uttarakhand, saw several changes being implemented over the past few weeks as part of the channel’s refresh. Several new shows were launched and prominent anchors were introduced on the channel. The channel’s packaging was completely overhauled to add energy and vibrancy to the screen. Overall, the singular objective of the refresh that culminated on January 30 was to provide viewers with an enhanced and unmatched experience in terms of content, formats, and presentation.

The first primetime show to be launched on the channel as part of the current exercise was Pradesh Prime at 7 pm. The show is hosted by Preeti Raghunandan (Mon-Fri) and is a fast paced bulletin that captures critical news from across Uttar Pradesh and Uttarakhand to ensure that viewers stay abreast of all key developments that have a direct impact on them. Kah Kar Hi Maanenge (Mon-Fri), a discussion show focusing on getting to the nub of key issues and stories at 8 pm, is anchored by renowned journalist Prateek Trivedi. Adding to the power packed line-up, a new debate show, Takkar, was also launched on January 30. The daily show hosted by the firebrand anchor Amish Devgan from Monday to Friday will ask tough questions and will hold those in positions of influence and responsibility accountable.

Commenting on the refresh, Avinash Kaul, President – Strategy, Product and Alliances – Network 18, and Managing Director, A + E Networks | TV18 said, “It is our constant endeavour to innovate and evolve in order to cater to the changing needs of a highly discerning news audience in Uttar Pradesh and Uttarakhand. Our new content will add tremendous depth to ETV Uttar Pradesh/Uttarakhand’s offering and we are confident that these changes will be very well received by our viewers.”

Rajesh Raina, Group Editor, ETV News Network said, “ETV Uttar Pradesh/Uttarakhand has always been a trusted source of information for the people of these states. The new anchors and shows will further add to the credibility of the channel and consolidate its position as the channel of choice for the people of UP and Uttarakhand.”

To promote the new look and shows, the channel will soon roll out a multi-media campaign across the state.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

It’s a multi-media campaign which is also going to support the weekly episodes and build up to the finale

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...