ETV, TV 18 News Group has hired Samsung’s Rajiv Mishra as Business Head for the entire group to manage satellite TV channels namely News18 Tamil Nadu, News18 Kerala, News18 Assam and North East, ETV Rajasthan, ETV Uttar Pradesh and Uttrakhand, ETV Madhya Pradesh and Chhattisgarh, ETV Bihar and Jharkhand, ETV Urdu, ETV Haryana and Himachal Pradesh, ETV News Gujarati, ETV News Bangla, ETV News Kannada and ETV News Odia.
Confirming the development Jagdish Chandra, CEO, ETV News Network said “The move is crucial as with Mishra's over 22-year expertise, ETV and TV 18 News group will better its position in the Indian media landscape”.
Earlier it was widely reported about Mishra joining US tech giant Apple as its India head of media and public affairs when Apple CEO Tim Cook was in India on a four-day visit last month.
Mishra joined Samsung in August 2014 and was responsible for overseeing the entire media mandate for the organization across the South West Asia along with CSR responsibilities for the group.
When contacted, Mishra said “I had left Samsung last month and will be joining ETV, TV 18 News group this Friday”.
Mishra has worked for various media organizations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, TV Asia of USA, News 24 (BAG Films and Media) and India News, among others.
Mishra also worked with Lok Sabha TV as CEO and has been a nominated member of various media advisory bodies in various ministries.
He is the founder of the Electronic Media Rating Council of India and his contribution in television ratings methodology in Europe has been recognized by International Telecommunication Union and European Broadcasting Union at Geneva.
Mishra is founder and first president of Association of Radio Operators for India (AROI), the industry representative body of all FM Radio Stations of India, and founder and first president of Association of Regional Television Broadcasters of India (ARTBI), the industry representative body of regional Broadcasters of India.
A master's in broadcasting from IAB, Montreux, Switzerland, he earned MBA in Media Management from Metropolitan College of New York (MCNY) in the US and Graduate certificate course in Multi Media from University of California, Los Angeles (UCLA).