After launching ETV News Bangla on March 10, 2014, ETV Network launched its ETV News Kannada channel on March 19.
Confirming the news, Jagdeesh Chandra, Head, ETV News Network said that the transmission of the new channel started on the same day from 6 PM onwards, along with promotional package. The first news bulletin was telecast immediately after the inaugural ceremony at 7 PM.
Speaking on the editorial policy of the news channel, Chandra said that the network follows the “news only” concept and will cover welfare and developmental news in depth.
On the reason to enter the regional news space, Rajesh Raina, Group Editor, ETV News Network said, “The ETV Hindi news channels have been functioning for more than a decade now and we are fortunate enough to gain popularity as the voice of a common man by disseminating fresh and strong content always. Therefore, this is a perfect time for us to enter into more such regional markets, where there is a strong need of delivering regional news content.”
Commenting on the content strategy, GN Mohan, Regional Bureau Head, ETV News Kannada said, “ETV News Kannada will be the prime source of regional information for the local audience here, and to assure the relevance and freshness of the content, the channel has roped in a number of specialised journalists, who will explore and put in non-biased and real time information, keeping the channels’ strengths intact.”
“With this move, we will be able to provide more in depth news coverage for the region,” Subbanaidu R, Head of Operations, ETV News Kannada said.
Chandan Kapoor, Head, Marketing & Brand, ETV News Network added here, “ETV channels have turned out to be the voice of masses, assuring in depth coverage of all the regional happenings, in the region specific bulletins. By launching a new regional channel for Kannada audience, ETV will assure that the local audience here can relate to the channel in an essential and effective way.”