Hyderabad-based Ennadu TV (ETV) Network is set to launch an innovative brand-naming contest. It seeks a suitable brand name for the pioneering concept of web bidding of commercial time of ETV’s channels. The contest is open to media planners, strategists and others in the industry, above 18 years of age. The last date for submission of entries is September 1.
The official communiqué said, “All one has to do is think and suggest a brand name. The name should be appropriate and should suit the nature of this unique bidding offer. We need a suitable brand name from advertising professionals and others to create a brand which they connect with.”
The winner of the contest will be entitled to a two-night-three-days holiday in a luxurious hotel at Ramoji Film City, Hyderabad.
Our typical marketing budget is usually 10 per cent of the topline spend