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ETV Network launches online facility for bidding and buying commercial time

ETV Network launches online facility for bidding and buying commercial time

Author | exchange4media Chennai Bureau | Friday, Nov 16,2007 6:19 AM

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ETV Network launches online facility for bidding and buying commercial time

ETV Network has launched a portal, ETVNetmart.com, for online bidding and buying of commercial time on its channels. This is one of the pioneering initiatives from ETV Network that operates 12 channels – ETV Telugu, ETV 2, ETV Bangla, ETV Marathi, ETV Kannada, ETV Oriya, ETV Gujarati, ETV Urdu, ETV MP / Chhattisgarh, ETV UP / Uttarakhand, ETV Bihar / Jharkhand, and ETV Rajasthan.

ETV Netmart is primarily meant to offer convenience to media planners, advertisers and agencies to bid for commercial time on ETV channels of their choice. All agencies and media planners have to register themselves with the portal to become eligible for bidding. The portal will provide a base cost to start the process of bidding. It also presents the number of units and packages that are open for bidding on the channels.

ETVNetmart.com brings with it convenience for airtime buyers, saving their time spent in negotiations. Now advertisers can just log on to the portal from anywhere in the world, round the clock and bid and buy commercial time. The portal offers an attractive effective rate to the bidders and value for money in terms of the additional airtime they procure at the standard price. The ‘value for money packages’ also generates CPRP efficiency. Another unique advantage to planners is that they can design their own package from across the categories from the bouquet of ETV Network channels and buy the inventory as per requirements.

The bidding process is open 24x7. All one has to do is to register online and after scrutiny, ETV will provide them with a user ID and password facilitating bidding through the Internet. Strict confidentiality is guaranteed. With this groundbreaking concept, ETV Network hopes to simplify the process involved in airtime buying, offering convenience at a quicker time.

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