Continuing with the on-going refresh of its channels, ETV channels in Madhya Pradesh/Chhattisgarh, Bihar/Jharkhand, and Rajasthan underwent a complete makeover. Apart from the fresh packaging, new look and feel, new shows were also launched on these channels.
Commenting on the refresh, Avinash Kaul, President - Strategy, Product and Alliances - Network 18 and Managing Director, A + E Networks | TV18, said, “We are committed to bring the best in terms of content, formats, and packaging to the viewers of ETV in each state. ETV channels in UP/Uttarakhand, Gujarat, and Karnataka have already been revamped. The changes that are being effected in these three channels now are a part of the same process towards ensuring a consistent, common, and superlative viewing experience.”
In terms of their programming, all three channels will have a hard-hitting debate show ‘Prime Debate’ at 8 pm. While the branding of the show will be common, in different states it will focus on the top news of the state for the day and discuss the same in a threadbare fashion. The show will be hosted by ETV’s top anchors such as JP Sharma in Rajasthan and Praveen Dubey and Prakash Chandra Hota in Madhya Pradesh and Chhattisgarh respectively. A new crime show ‘Tafteesh’ will also be launched—all three channels will have this show, which will highlight the latest crime stories from each state. Special shows will also be launched such as ‘News Trendz’ on ETV MP, which will present the latest trends on social media and ‘Seedhi Satt’, a one-on-one interview show with Shreepal Shaktawat on ETV Rajasthan.
Rajesh Raina, Group Editor, ETV News Network, added, “We are very excited about these changes that we are executing on all our channels. We feel that these will help us further consolidate our position as the leading news channel in each state. We believe that the channels’ refreshed look will further strengthen the connect with our viewers as they will get an enriched viewer experience while we continue to provide them the news that matters the most to them.”
To promote the new look, the channel will also be rolling out a multi-media campaign across the states.