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ETC to launch Punjabi religious channel ETC Khalsa

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ETC to launch Punjabi religious channel ETC Khalsa

Music channel group ETC is planning to come up with a new offshoot, ‘ETC Khalsa’, a religious channel in Punjabi. The channel has recorded growth in terms of revenue and profit in the third quarter of the running financial year, over the last year.

ETC has reported a total income of 146.1 million in the third quarter of this financial year (ending December 31, 2004) against 132.4 million, recorded same time, previous year. The profit before tax has been reported to be 43.6 million in 2004 against 48.1 million of 2003. And, the profit after tax has been estimated at 28.7 million, compared to 25.9 million, last year.

ETC channels continued to maintain their leadership status in their respective category, keeping up the growth and profitability status with 10 per cent growth in revenue terms over the previous year.

The channels are also maintaining superiority in their respective markets. ETC Punjabi is commanding 60-70 per cent market share among all Punjabi channels, while ETC Music enjoys 35-40 per cent share in the music channel category, as per TAM data.


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