Top Story

e4m_logo.png

Home >> Media - TV >> Article

ETC to launch Punjabi religious channel ETC Khalsa

22-January-2005
Font Size   16
ETC to launch Punjabi religious channel ETC Khalsa

Music channel group ETC is planning to come up with a new offshoot, ‘ETC Khalsa’, a religious channel in Punjabi. The channel has recorded growth in terms of revenue and profit in the third quarter of the running financial year, over the last year.

ETC has reported a total income of 146.1 million in the third quarter of this financial year (ending December 31, 2004) against 132.4 million, recorded same time, previous year. The profit before tax has been reported to be 43.6 million in 2004 against 48.1 million of 2003. And, the profit after tax has been estimated at 28.7 million, compared to 25.9 million, last year.

ETC channels continued to maintain their leadership status in their respective category, keeping up the growth and profitability status with 10 per cent growth in revenue terms over the previous year.

The channels are also maintaining superiority in their respective markets. ETC Punjabi is commanding 60-70 per cent market share among all Punjabi channels, while ETC Music enjoys 35-40 per cent share in the music channel category, as per TAM data.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign