ETC to launch 24-hr Punjabi religious channel

ETC to launch 24-hr Punjabi religious channel

Author | exchange4media Mumbai Bureau | Wednesday, Sep 01,2004 8:12 AM

ETC to launch 24-hr Punjabi religious channel

ETC Networks is soon to launch a dedicated 24-hour religious channel, under the name, ETC Channel Khalsa. Jagjit Singh Kohli, Chief Executive Officer, ETC Networks, says, “The tremendous response we got for the religious segment on ETC Channel Punjabi has encouraged us to take this decision of creating a 24-hour dedicated religious channel.”

Explaining further, he says, “Besides telecasting live Gurbani from the Golden Temple, the channel would also focus on the younger generation who needs exposure to religious teachings, as propagated by the 10 Gurus and depicted in the Guru Granth Sahib as well as the tremendous history of the Sikhs over the past five centuries. The channel would have special programmes targeted at Sikh Youth as well as other regular programmes like Katha, Kirtan and Kavi Darbars.”

Rabindra Narayan, President, ETC Channel Punjabi adds, “Like Christian channels do, ETC Khalsa would also help in spreading the message of the Gurus to a worldwide audience as they would now be enlightened in great detail about the world’s youngest religion which preaches a scientific way of living in harmony with nature.”

Rajiee M Shinde, Vice President, Programming, says, “In order to bring alive the greatness of the Sikhs our endeavour would be to soon create a mega serial on the lines of Ramayan and Mahabharat on ETC Khalsa about Sikh history.”

The Channel is expected to go on air as soon as it gets the necessary permissions from the Government. ETC Channel Punjabi is making another offer to its viewers in form of 18 hours of Live telecast of Celebrations of 400 years of Sri Guru Granth Saheb’s installation from Amritsar. This telecast will begin on September 1, 2004 at 3.30 AM in the morning, follow the proceedings throughout the day and conclude with elaborate fire works in the night.

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