At the time when ad growth rate is negative and media companies are finding it hard to survive, ETC Network has registered a gain of 47% in its profits in the half-year and quarter ending 30th September 2002 as compared to the last year.
A press release by ETC Network states that "The profit after tax has surged ahead to Rs. 838 lacs as compared to Rs. 148 Lacs achieved during corresponding half year ended 30th September 2001." The results though are unaudited.
Giving the credit of increase in profits to the increase in the total revenues and strict cost control measures taken by the company, the release further adds, "The programming and telecast expenses have reduced by 38% from Rs.721 lacs incurred during the half year ended 30th September 2001 to Rs. 449 lacs during the current half year."
The process of integration of various functions, primarily, sales and programming has been integrated with a view to draw synergies from the strengths of each other. The company has launched its programmes in the UK and USA using Zee Telefilms' international platform. In UK a separate channel by the name of "Alpha etc" has been launched. Zee Telefilms Limited has a 51% stake in the ETC Network.
The release claims that ETC Punjabi and ETC Music have consolidated their market performance in their respective genre. ETC Punjabi is enjoying 70% market share among all Punjabi channels whereas ETC Music claims to have 35% market share among the music channels in India. Out of top 25 programmes among the music channel 20 programmes are from ETC Music (as per TAM report). The company has decided to improve upon its channel content with a healthy mix of trailers, music and film based programmes.