ETC Networks Ltd on Friday celebrated the completion of six years in entertainment industry. Commenting on this, ETC Networks’ Managing Director Rajiv Garg said, “ETC has shown an exceptional sincerity and healthy growth in the music genre. Its association with film industry and music is by birth and is very deep rooted. It is our endeavour to maintain the same in the coming years also.”
According to film producer Boney Kapoor, associating with ETC was a natural extension of the entire marketing exercise because ETC and Hindi films had a very long relationship. ETC connects the industry with its viewers straight into the homes of the viewers.
To commemorate the landmark ETC formed an exclusive alliance with Kapoor for his latest release, ‘No Entry’. The premier of this film was celebrated in the style of golden era of film previews. While a band played music and pom-pom girls danced to welcome the glitterati, a red carpet was laid outside the multiplex to extend a royal treatment to our stars.
Said Vikas Gupta, Director, Finance, ETC, “Close alliance with ‘No Entry’ is indeed a happy moment for us because ETC has always taken pride in its association with the film industry. ETC has promoted and grown on a staple diet of films and music while providing the viewers with their favourite filmy entertainment. We will continue to do so in future also.”
ETC CEO Jagjit Singh Kohli said, “I am very happy that ETC is growing by leaps and bounds, and today it is the de facto platform for the film industry. The past six years have witnessed a very healthy and positive relationship between ETC and film industry. I am sure it would continue growing and it will continue in its successful endeavour of bridging the gap between the people and the industry.”
With a 360 degree approach to programming, ETC today has a wide range of shows, platforms, interactive shows, compilations, premieres, events that make a complete promotion package for new releases in both film factories and the music industry.