ET Now has launched a new brand campaign today themed ‘Now is the time and ET Now is the channel’. Through this campaign, the channel appeals the viewers to make the most of the opportunities that the market presents.
On the launch of the campaign, Avinash Kaul, CEO, ET Now, Times Now and zoOm said, “In a short span of four years, ET Now has not just broken the monopoly of a 13-year old incumbent but also shaped its place as the leader in the business news category. With the launch of this brand campaign, we are aiming to give a clear message to every single viewer and advertiser that to maximise their opportunities, there is no better time than ‘Now’ and no channel but ET Now as the definitive choice.”
The brand campaign kicks-off today and will be spread across different media such as TV, print, online, social media, digital, OOH (Mumbai, Delhi, Ahmedabad, Kolkata, Chennai and Bangalore}, Radio (Delhi, Mumbai, Ahmedabad, Bangalore, Kolkata and Pune} and B2B till August 15.
The campaign will revolve around the message that if you have to maximise wealth, leverage opportunities, get in-depth views and analysis from the who’s who of India Inc. and make every trading profitable, there is no better time than ‘Now’ and no other channel than ET Now, said an official release.